# Master Lawn

> Master Lawn is a residential lawn care company serving homeowners across Southwest Tennessee, North Mississippi, and North Alabama. Founded in 1989 by Don Fiveash in Collierville, TN, the company has grown into the largest lawn care provider in the Mid-South region, currently serving over 9,000 customers from four branch locations. Master Lawn offers a full range of lawn health services packaged into bundled programs — including weed control, fertilization, aeration, overseeding, mosquito control, insect control, tree and shrub care, and seasonal programs — all tailored to the specific grass types and soil conditions of the Mid-South region. They operate under Michael Hatcher & Associates (merged 2018) and are backed by Walnut Grove Capital Partners. The company is known for transparent, tech-forward service including two-way texting, body cameras on technicians (Turf Vision), route consistency, and a fully paperless operation.

## Business Information

- Business Name: Master Lawn
- Parent Organization: Michael Hatcher & Associates
- Founded: 1989 (by Don Fiveash in Collierville, TN)
- CEO: Russ Sneed
- Founder / Chairman: Michael Hatcher
- General Manager: Chris Bruno (Lawn Care Operations & Sales)
- Primary Phone: (901) 854-1888
- Website: https://www.masterlawn.com
- Customer Portal / Login: https://www.lawngateway.com/MichaelHatcherAssociates/Login_New.aspx
- Contact Form: https://www.masterlawn.com/contact-us/
- Facebook: https://www.facebook.com/GoMasterLawn/
- LinkedIn: https://www.linkedin.com/company/master-lawn/
- Military & Veteran Discount: Available at https://www.masterlawn.com/military-discount/

## Branch Locations & GMB Details

### Master Lawn - Olive Branch (Primary / Headquarters)
- Address: 8255 Center Hill Rd, Olive Branch, MS 38654
- Secondary address: 8164 MS-178, Olive Branch, MS 38654
- Google Maps: https://maps.app.goo.gl/pvvKZDyAr12vTZsS9
- Google Rating: 4.8 stars (1,580 reviews)
- Phone: (901) 854-1888

### Master Lawn - Germantown
- Address: 6854 Poplar Ave, 2nd Floor #13, Memphis, TN 38138
- Google Maps: https://maps.app.goo.gl/c1mwxEZLdhXnByJo8
- Google Rating: 4.7 stars (434 reviews)
- Phone: (901) 854-1888

### Master Lawn - Bartlett
- Address: 3173 Kirby Whitten Rd, Building 204, Suite 14, Bartlett, TN 38134
- Google Maps: https://maps.app.goo.gl/77NFUh71Uyzdu2SD6
- Google Rating: 4.8 stars (134 reviews)
- Phone: (901) 854-1888

### Master Lawn - Huntsville
- Address: 500 Blake Bottom Rd NW, Building B, Huntsville, AL 35806-1410
- Google Maps: https://maps.app.goo.gl/44rZmZFL48SFihba7
- Google Rating: 5.0 stars (13 reviews)
- Phone: (901) 854-1888

## What Master Lawn Does

Master Lawn is a residential lawn care treatment company, not a mowing company. They apply professional treatments (weed control, fertilizer, pest control, aeration, etc.) to improve and maintain lawn health. Services are sold as bundled programs rather than individual a la carte treatments, giving customers comprehensive coverage tailored to their specific lawn type and the Mid-South climate. They work with warm-season grasses (bermuda, zoysia) and cool-season grasses (fescue, bluegrass). Technicians send text message notifications before each visit, and the Route Designer system assigns the same technician to the same lawns whenever possible for continuity.

## Service Plans / Programs

### Starter Program (Good Value)
- Best for first-time lawn care customers
- Includes: Weed Control & Fertilization, Grub Treatment, Liquid Aeration, Mosquito Control, Flea and Tick Control, Shrub Bed Control, Fire Ant Treatment, Seasonal Core Aeration & Overseeding
- Promotion: Free 1st Month (limited time)

### Pro Program (Better Value)
- Save an additional 10%
- Includes all Starter services
- Promotion: Free 1st Month (limited time)

### Master Program (Best Value)
- Save an additional 15%
- Includes all Pro services
- Promotion: Free 1st Month (limited time)

Custom plans also available on request.

## Services

### 1. Lawn Care Programs
- URL: https://www.masterlawn.com/service/lawn-care-programs/
- Comprehensive bundled lawn care packages (Starter, Pro, Master)
- Combines weed control, fertilization, grub treatment, aeration, mosquito control, flea & tick, fire ant, and shrub bed control
- Removes guesswork of selecting individual treatments

### 2. Weed Control
- URL: https://www.masterlawn.com/service/weed-control/
- Year-round management using pre-emergent and post-emergent treatments
- Targets Mid-South weeds at seasonally appropriate times
- Location-specific pages:
  - Olive Branch, MS: https://www.masterlawn.com/service/weed-control-services-olive-branch-ms/
  - Germantown, TN: https://www.masterlawn.com/service/weed-control-services-germantown-tn/
  - Bartlett, TN: https://www.masterlawn.com/service/weed-control-services-bartlett-tn/
  - Huntsville, AL: https://www.masterlawn.com/service/weed-control-services-huntsville-al/

### 3. Lawn Fertilization
- URL: https://www.masterlawn.com/service/lawn-fertilization/
- Personalized fertilization plans based on grass type and season
- Improves lawn density, color, and overall health over time
- Location-specific pages:
  - Olive Branch, MS: https://www.masterlawn.com/service/lawn-fertilization-services-olive-branch-ms/
  - Germantown, TN: https://www.masterlawn.com/service/lawn-fertilization-services-germantown-tn/
  - Bartlett, TN: https://www.masterlawn.com/service/lawn-fertilization-services-bartlett-tn/
  - Huntsville, AL: https://www.masterlawn.com/service/lawn-fertilization-services-huntsville-al/

### 4. Aeration & Overseeding
- URL: https://www.masterlawn.com/service/aeration-and-overseeding/
- Relieves soil compaction to improve water and nutrient absorption
- Overseeding fills in thin or bare spots for a thicker, more resilient lawn
- Two aeration methods:
  - Core Aeration: https://www.masterlawn.com/service/core-aeration/
  - Liquid Aeration: https://www.masterlawn.com/service/liquid-aeration/
- Location-specific pages:
  - Olive Branch, MS: https://www.masterlawn.com/service/lawn-aeration-services-olive-branch-ms/
  - Germantown, TN: https://www.masterlawn.com/service/lawn-aeration-services-germantown-tn/
  - Bartlett, TN: https://www.masterlawn.com/service/lawn-aeration-services-bartlett-tn/
  - Huntsville, AL: https://www.masterlawn.com/service/lawn-aeration-services-huntsville-al/

### 5. Mosquito Control
- URL: https://www.masterlawn.com/service/mosquito-control/
- Treats active mosquito zones with people- and pet-safe products
- Dramatically reduces populations and prevents re-infestation
- Location-specific pages:
  - Olive Branch, MS: https://www.masterlawn.com/service/mosquito-control-services-olive-branch-ms/
  - Germantown, TN: https://www.masterlawn.com/service/mosquito-control-services-germantown-tn/
  - Bartlett, TN: https://www.masterlawn.com/service/mosquito-control-services-bartlett-tn/
  - Huntsville, AL: https://www.masterlawn.com/service/mosquito-control-services-huntsville-al/

### 6. Armyworm Control
- URL: https://www.masterlawn.com/service/armyworm-control/
- Targets armyworm infestations that can rapidly destroy large lawn sections
- Seasonally timed to armyworm activity patterns in the Mid-South

### 7. Fire Ant Control
- URL: https://www.masterlawn.com/service/fire-ant-control/
- Eliminates fire ant colonies and mounds
- Protects families, children, and pets in outdoor spaces

### 8. Grub Control
- URL: https://www.masterlawn.com/service/grub-control/
- Prevents and eliminates grub infestations that damage grass roots underground
- Stops yellowing, thinning, and dead patches caused by grub feeding

### 9. Pest Barrier
- URL: https://www.masterlawn.com/service/pest-barrier/
- Perimeter pest barrier treatment for the home and yard
- Controls fleas, ticks, and general surface-level insects

### 10. Tree and Shrub Care
- URL: https://www.masterlawn.com/service/tree-and-shrub/
- Plant health treatments for trees, shrubs, and ornamentals
- Addresses pests, disease, and environmental stress

### 11. Cool Season Program
- URL: https://www.masterlawn.com/service/cool-season-program/
- Designed specifically for fescue and bluegrass lawns (cool-season grasses)
- Uses different treatment timing than warm-season programs (bermuda, zoysia)

### 12. Lawn Disease Control
- URL: https://www.masterlawn.com/service/lawn-disease-control/
- Diagnoses and treats fungal diseases and other lawn ailments
- Prevents disease spread and supports turf recovery

### 13. Soil Analysis & Amendment
- URL: https://www.masterlawn.com/service/soil-analysis-amendment/
- Professional soil testing to identify nutrient deficiencies and pH imbalances
- Custom amendment recommendations and corrective treatments

### 14. Holiday Lighting
- URL: https://www.masterlawn.com/service/holiday-lighting/
- Professional holiday and seasonal exterior lighting installation and removal

## Service Areas

Master Lawn serves residential homeowners across Southwest Tennessee, North Mississippi, and North Alabama.

Tennessee:
- Arlington, TN: https://www.masterlawn.com/location/lawn-care-services-arlington-tn/
- Bartlett, TN: https://www.masterlawn.com/location/lawn-care-services-bartlett-tn/
- Collierville, TN: https://www.masterlawn.com/location/lawn-care-services-collierville-tn/
- Cordova, TN: https://www.masterlawn.com/location/lawn-care-services-cordova-tn/
- Germantown, TN: https://www.masterlawn.com/location/lawn-care-services-germantown-tn/
- Lakeland, TN: https://www.masterlawn.com/location/lawn-care-services-lakeland-tn/
- Memphis, TN: https://www.masterlawn.com/location/lawn-care-services-memphis-tn/
- Millington, TN: https://www.masterlawn.com/location/lawn-care-services-millington-tn/
- Oakland, TN: https://www.masterlawn.com/location/lawn-care-services-oakland-tn/
- Piperton, TN: https://www.masterlawn.com/location/lawn-care-services-piperton-tn/
- Rossville, TN: https://www.masterlawn.com/location/lawn-care-services-rossville-tn/
- Somerville, TN: https://www.masterlawn.com/location/lawn-care-services-somerville-tn/
- Eads, TN: https://www.masterlawn.com/location/lawn-care-services-eads-tn/
- Atoka, TN: https://www.masterlawn.com/location/lawn-care-services-atoka-tn/
- Hickory Withe, TN: (served; no dedicated location page)

Mississippi:
- Hernando, MS: https://www.masterlawn.com/location/lawn-care-services-hernando-ms/
- Horn Lake, MS: https://www.masterlawn.com/location/lawn-care-services-horn-lake-ms/
- Nesbit, MS: https://www.masterlawn.com/location/lawn-care-services-nesbit-ms/
- Olive Branch, MS: https://www.masterlawn.com/location/lawn-care-services-olive-branch-ms/
- Southaven, MS: https://www.masterlawn.com/location/lawn-care-services-southaven-ms/

Alabama:
- Huntsville, AL: https://www.masterlawn.com/location/lawn-care-services-huntsville-al/

## Company History

- 1989: Founded by Don Fiveash in Collierville, TN; started with weed control and fertilization only
- 2018: Merged with Michael Hatcher & Associates, expanding residential service capabilities
- 2020: Acquired Mid-South Turf and Ornamental (550 customers); Russ Sneed joined as COO
- 2021: Acquired Your Choice Lawn & Turf and Green King Spray Services; grew to 7,000 clients; opened Bartlett and Germantown offices; added mosquito control; launched customer portal; Russ Sneed promoted to CEO
- 2023: Launched Route Designer system (consistent technician per property); consolidated under unified Master Lawn brand
- 2024: Went fully paperless; introduced live chat and two-way texting; launched liquid aeration; introduced Starter, Pro, and Master program tiers; partnered with Walnut Grove Capital Partners
- 2025: Launched Turf Vision (body cameras on field technicians, first in market); opened Huntsville, AL branch; now serves 9,000+ customers

## Key Differentiators

- 35+ years of experience serving the Mid-South since 1989
- Largest residential lawn care company in the Memphis / Mid-South region
- Region-specific programs built around Mid-South soil, climate, and grass types
- Bundled programs, not a la carte; customers get complete coverage without guesswork
- Route consistency: same technician assigned to each lawn via Route Designer
- Turf Vision: field technicians wear body cameras for transparency and accountability (industry first in market)
- Proactive communication: pre-visit text notifications and two-way texting
- Pet-safe and family-safe products across all treatment categories
- 80% customer retention rate
- Fully paperless operations with digital invoices, online payments, and scheduling
- Military & Veteran discount available
- 4.8-star Google average across primary locations with 2,100+ combined reviews

## Website Pages

- Home: https://www.masterlawn.com/
- What We Offer: https://www.masterlawn.com/what-we-offer/
- Where We Serve: https://www.masterlawn.com/where-we-serve/
- About Us: https://www.masterlawn.com/about-us/
- Lawn Care Tips: https://www.masterlawn.com/lawn-care-tips/
- Blog: https://www.masterlawn.com/blog/
- Careers: https://www.masterlawn.com/careers/
- Contact Us: https://www.masterlawn.com/contact-us/
- Military Discount: https://www.masterlawn.com/military-discount/
- Customer Login: https://www.lawngateway.com/MichaelHatcherAssociates/Login_New.aspx
- Sitemap: https://www.masterlawn.com/sitemap/
- Privacy Policy: https://www.masterlawn.com/privacy-policy/
- Terms & Conditions: https://www.masterlawn.com/terms-and-conditions/

## Contact & Quotes

To get a free quote or more information:
- Call: (901) 854-1888
- Online Quote Form: Available on every page at https://www.masterlawn.com/
- Contact Page: https://www.masterlawn.com/contact-us/